"communication skill"
Communication is never transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. Communication is essence of management. Basic functions of management cannot be perform well without effective communication. Business communication involves constant flow of information. Feedback is integral part of business communication. Organisations these day are very large. It involves number of people. There are are various level of hierarchy is an organization. Greater the number of levels,the more difficult is the job of managing the organization. Communication here plays a very important role in progress of directing and controlling the people in the organization. Immediate feedback can be obtained and misunderstanding if any can be avoided. There should be effective communication between superior and subordinated in an organization, between organization and society at large (...